Five Guys Launches BOGO Deal Amid Fast-Food Price Backlash

Five Guys Launches BOGO Deal Amid Fast-Food Price Backlash...

Five Guys is offering a rare buy-one-get-one-free deal on its Little Cheeseburgers today, marking a strategic shift as customers push back against rising fast-food prices. The limited-time promotion, announced Monday, applies only to in-app orders through March 10 at participating US locations.

The burger chain's move comes as major fast-food brands face criticism over menu prices that have surged 33% since 2019. A viral TikTok trend comparing Five Guys' $12 burgers to cheaper alternatives gained over 8 million views last month, putting pressure on the company to address affordability concerns.

Customers can access the BOGO deal by downloading Five Guys' official app and selecting the promotion before checkout. The offer excludes delivery orders and can't be combined with other discounts. Some locations may opt out, according to fine print on the company's website.

Industry analysts note this is Five Guys' first major national discount since 2021. The Virginia-based chain has historically avoided value-menu strategies, instead emphasizing premium ingredients. Competitors like Wendy's and McDonald's have recently rolled out their own deals to retain budget-conscious diners.

Social media reactions have been mixed, with some applauding the discount while others argue Five Guys needs permanent price reductions. The promotion follows February data showing 25% of Americans now consider fast food a "luxury" purchase due to inflation.

Five Guys operates over 1,500 locations nationwide, with average meal prices running 40% higher than typical fast-food chains. The company hasn't announced whether similar deals will follow, making this a potential test of customer response to temporary discounts.