NRL Gains US Fans As Rugby League Sees Record Viewership
NRL Gains US Fans As Rugby League Sees Record Viewership...
The National Rugby League (NRL) is experiencing an unexpected surge in American viewership, with live scores trending across US search engines today. The 2026 season opener between the Sydney Roosters and South Sydney Rabbitohs drew record international numbers, fueled by expanded Fox Sports coverage and growing streaming options.
Australian rugby league has traditionally struggled to break into the American sports market. However, strategic broadcast partnerships and the sport's fast-paced nature are attracting new fans. Last night's match saw a 217% increase in US viewership compared to last year's opener.
Social media platforms lit up with American reactions to the Roosters' 24-18 victory. Many newcomers praised the continuous action compared to American football's frequent stoppages. The NRL's digital team reported US traffic to their live scores platform tripled during the match.
This growth follows the NRL's 2025 deal with Fox Sports 2 to air select matches live in US primetime slots. The league also partnered with streaming service DAZN to make every game available on-demand. These moves come as the NFL explores international expansion, creating crossover interest in rugby formats.
Las Vegas bookmakers have begun offering NRL futures bets for the first time this season. William Hill Nevada reported $1.2 million in preseason wagers on the NRL premiership, exceeding expectations. The Melbourne Storm currently lead championship odds at +350.
The NRL will test US interest further with a potential preseason match in Los Angeles in 2027. League officials confirm talks are underway with SoFi Stadium management. If successful, it would mark the first NRL game played on American soil since 1987.
For American fans wanting to follow the action, NRL matches air live on Fox Sports 2 with replays available on DAZN. Key upcoming fixtures include Thursday's Brisbane vs. Penrith clash (9:50 PM ET) and Saturday's doubleheader featuring Newcastle-Manly and Canterbury-Parramatta.
